I am Leandro Rodrigues, a UI Designer and Visual Product Designer with 15 years of experience designing interfaces for digital products across SaaS, B2B, scale-ups, venture builders, and technology consultancies in Brazil, Europe, and North America. I have worked on mobile-first apps, desktop-first platforms such as marketplaces and dashboards, and responsive websites and landing pages.
My core expertise lies in translating business needs and strategic insights into elegant interfaces and scalable design systems that ensure consistency and support long-term evolution. My approach combines high-level craft with product thinking, applying principles of usability, accessibility, lean research, and user testing, along with the strategic use of AI to accelerate processes and elevate delivery quality.
I bring over five years of experience leading designers and design teams, acting as a hands-on lead in defining design vision, creative direction, and quality standards. I structure processes, review deliverables, mentor and develop talent, and collaborate closely with POs, PMs, developers, and cross-functional teams in environments that value craft, depth, and product maturity.
My background in Graphic Design, with specializations in Art Direction and Editorial Design, combined with experience in branding, underpins my work in UI and Visual Product Design. This foundation enables me to build consistent design systems with clear identity and strong strategic alignment between brand and product.
Based in São Paulo, I also serve as a university lecturer. I have published two courses on Domestika, reaching over 23,000 students globally with a 99 percent positive rating, and I run a mentorship program for designers. This academic involvement strengthens my leadership and technical authority, expanding my ability to elevate teams and bridge professional practice with education.
Brands I've worked with:
AGC, LATAM Airlines, FOX, ESPN, HarperCollins, Revista Oeste, and Domestika.
AGC, LATAM Airlines, FOX, ESPN, HarperCollins, Revista Oeste, and Domestika.
Core Skills
UI Design · Product Design · Visual Product Design · Visual Design · Design Systems · Design Craft · Interaction Design · UX Research · User Testing · Usability · Accessibility (WCAG-aware) · Figma · AI applied to Design · Artificial Intelligence · Adobe Creative Suite · Design Leadership (hands-on) · Designer Mentorship · Fluent English
UI Design · Product Design · Visual Product Design · Visual Design · Design Systems · Design Craft · Interaction Design · UX Research · User Testing · Usability · Accessibility (WCAG-aware) · Figma · AI applied to Design · Artificial Intelligence · Adobe Creative Suite · Design Leadership (hands-on) · Designer Mentorship · Fluent English
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