Context
DigiArt is a European company operating in audiovisual production, literature, and creative services. The project involved creating a marketplace integrated into the institutional website, allowing artisans to sell their products directly through the platform.
Rather than simply adding an e-commerce layer, the goal was to structure a platform ecosystem supporting multiple user profiles and commercial rules across countries such as Luxembourg, France, Belgium, and Germany.
The platform needed to support customers, artisans, and administrators within a coherent and scalable system.
Challenge
The project required much more than traditional e-commerce flows.
- Multi-user structure with distinct permissions
- Artisan approval process before public activation
- Global shipping rules based on weight, country, and carrier
The risk was building functional pages that remained fragmented, lacking systemic consistency across customer, seller, and admin journeys.
My Role
I acted as Lead Designer focusing on UI architecture and platform structure.
- Defined the architecture of pages and modular components
- Structured multi-user journeys and system flows
- Translated technical rules into clear and usable interfaces
Key insight: marketplaces rarely fail due to weak visuals — they fail due to fragile structure. When the logic is solid, the experience flows naturally.
Process
The approach prioritized structure before visuals — system first, interface second.
- Full architecture mapping across public users, customers, artisans, and admins
- Clear definition of roles, permissions, and access layers
- Structuring onboarding, vendor approval, and international checkout logic
Each module was designed as part of a larger platform system rather than as an isolated screen.
Solution
The marketplace was designed around three pillars: flow clarity, platform governance, and technical scalability.
- Modular dashboards for Customer, Artisan, and Admin
- Flexible product attribute system (weight, dimensions, customization)
- Administrative interface for managing global shipping rules
The UI design was aligned with backend logic to ensure consistency between the interface and business rules.
Outcome
The project evolved from a “mini Amazon” idea into a structured platform with control and traceability.
- Clear customer experience for browsing, purchasing, and order tracking
- Organized environment for artisans to manage products and orders
- Platform foundation ready for geographic expansion and increased scale
The marketplace moved beyond being an extension of the institutional website and became its own digital infrastructure.
Credits: BAMHUB