![](https://cdn.myportfolio.com/ed6c9685125e7976ea6aca958e93a6ac/f9765767-c60e-440b-bcf8-dc98380a8c3f_rw_1920.gif?h=6b6499b9b350252a63d30556ef9a54fe)
PT
O Sindusfarma é o Sindicato da Indústria dos Produtos Farmacêuticos que estava em busca de um reposicionamento que marcasse os noventa anos de tradição com uma modernização da marca.
O escopo do projeto envolveu o reposicionamento da marca, redesenho da identidade visual, arquitetura de submarcas e desenvolvimento de materiais impressos e digitais.
O escopo do projeto envolveu o reposicionamento da marca, redesenho da identidade visual, arquitetura de submarcas e desenvolvimento de materiais impressos e digitais.
EN
Sindusfarma is the Union of the Pharmaceutical Products Industry that was looking for a repositioning that would mark the ninety years of tradition with a modernization of the brand.
The scope of the project involved the repositioning of the brand, redesign of the visual identity, architecture of sub-brands and development of printed and digital materials.
The scope of the project involved the repositioning of the brand, redesign of the visual identity, architecture of sub-brands and development of printed and digital materials.
![](https://cdn.myportfolio.com/ed6c9685125e7976ea6aca958e93a6ac/e779516f-0d2c-4159-a4d2-6855fddb0419_rw_1920.jpg?h=3d4d34cd80f372d33dc540e326239755)
![](https://cdn.myportfolio.com/ed6c9685125e7976ea6aca958e93a6ac/9c2d78a8-e384-40a9-bddb-8a1e258897c4_rw_1920.jpg?h=894a57559ca11bc50125147c4143d6e2)
![](https://cdn.myportfolio.com/ed6c9685125e7976ea6aca958e93a6ac/b9fdbce5-2678-434d-87df-090db27f3f8a_rw_1920.jpg?h=09756261221130b8c635dadddcf9fc2a)
![](https://cdn.myportfolio.com/ed6c9685125e7976ea6aca958e93a6ac/b8793b97-a482-42e5-81c5-c3089a70f927_rw_1920.jpg?h=dc7c0c4e6550bcdc81ad7c2abd344d0e)
![](https://cdn.myportfolio.com/ed6c9685125e7976ea6aca958e93a6ac/960a8179-0828-46b8-a542-b059b5477248_rw_1920.jpg?h=d6ad34ffae3f402fe20c1adbd34b4858)
![](https://cdn.myportfolio.com/ed6c9685125e7976ea6aca958e93a6ac/78428616-b68c-4bdc-8b22-2e90bd5ccb74_rw_1920.jpg?h=0d3106b6b783bff9ee3bf9c174932752)
![](https://cdn.myportfolio.com/ed6c9685125e7976ea6aca958e93a6ac/81239b50-db62-4bd0-ab89-c999240f763e_rw_1920.jpg?h=a7955335f4a1918f9ba8a7c0a51462b5)
![](https://cdn.myportfolio.com/ed6c9685125e7976ea6aca958e93a6ac/5407a421-5c0e-48b1-adf9-21bd7c3bbc1e_rw_1920.jpg?h=1999f27b7aa45b4bbd866426ffd17762)
![](https://cdn.myportfolio.com/ed6c9685125e7976ea6aca958e93a6ac/4fb09ac8-1714-4c0b-9d3f-1108a734fce4_rw_1920.jpg?h=1f33c850f4950a67c8b6ada60ab8f878)
![](https://cdn.myportfolio.com/ed6c9685125e7976ea6aca958e93a6ac/d1068a1c-699e-4824-af3a-958748d93193_rw_1920.jpg?h=4c55b4fc2aaf95dac5c7e26d2c54e31d)
![](https://cdn.myportfolio.com/ed6c9685125e7976ea6aca958e93a6ac/74a2ffc9-77e2-49c6-bfd8-8cb70ea213dd_rw_1920.jpg?h=488f9bcae895a9816a1afce365ddcb00)
![](https://cdn.myportfolio.com/ed6c9685125e7976ea6aca958e93a6ac/1bb44e28-b47d-46c6-b38b-29ea8a3f399c_rw_1920.jpg?h=435ceb2e751a1b2f6ac3a0732c5452a2)
![](https://cdn.myportfolio.com/ed6c9685125e7976ea6aca958e93a6ac/aa650db7-ab86-417b-83f2-5d1304a4a5f0_rw_1920.jpg?h=d73246d42d24a6eb3b1bb835f61aa1cc)
![](https://cdn.myportfolio.com/ed6c9685125e7976ea6aca958e93a6ac/f1b397e9-3a75-4ae1-b541-4449bbc07758_rw_1920.jpg?h=6a779ff9bc59bb52b153f358d6bac45b)
![](https://cdn.myportfolio.com/ed6c9685125e7976ea6aca958e93a6ac/ee239337-7377-45e6-b702-b266bf0a4075_rw_1920.jpg?h=651b22e0e7d8de743d4c1f4057b736d6)
![](https://cdn.myportfolio.com/ed6c9685125e7976ea6aca958e93a6ac/ed89810c-fbbc-4286-a11e-fbc6bf586873_rw_1920.jpg?h=825fba88394de76e09956ca51cc1532c)
![](https://cdn.myportfolio.com/ed6c9685125e7976ea6aca958e93a6ac/33dd0dd0-380b-4e6a-bb4c-c3f5436df32d_rw_1920.jpg?h=083225fd9d80304ffe2fe0c959c30b18)
![](https://cdn.myportfolio.com/ed6c9685125e7976ea6aca958e93a6ac/5897372d-681a-4ded-a3fe-99ba7762f8dd_rw_1920.jpg?h=dacb70107e09983941dadd13aea31946)
![](https://cdn.myportfolio.com/ed6c9685125e7976ea6aca958e93a6ac/4fb9eb27-8006-408e-b20c-27c569b68ebf_rw_1920.jpg?h=9ff52379550df972af0d0e4bd891ffb2)
![](https://cdn.myportfolio.com/ed6c9685125e7976ea6aca958e93a6ac/c53bad4d-0554-4c36-8d7f-80dba7c3ea30_rw_1920.jpg?h=dca81a9346032893d427251fef8ffde9)
![](https://cdn.myportfolio.com/ed6c9685125e7976ea6aca958e93a6ac/efb05a2e-1f8f-4078-97f6-d3cf73eb4860_rw_3840.jpg?h=3fe0f5668f2dced5ac6979e1094ccc4e)
![](https://cdn.myportfolio.com/ed6c9685125e7976ea6aca958e93a6ac/51513403-deb9-4b09-b87e-f79cd345df23_rw_3840.jpg?h=28cce8f28e4d819571675c3ef3af1784)
Design e Direção de arte: Leandro Rodrigues
Assistentes de arte: Thalita Vieira
Crédito: LEN
Thanx